News Jaeger-LeCoultre's Latest Flagship Boutique Opens
The “Jaeger-LeCoultre Ginza Namiki Boutique,” where visitors can experience exceptional watchmaking technology and craftsmanship, has opened in Ginza, Tokyo.
Jaeger-LeCoultre opened a new flagship boutique on August 20, 2026, on Namiki-dori, one of the iconic streets in Ginza, Tokyo’s premier luxury shopping district. The three-story boutique spans the first through third floors.
Inspired by the Vallée de Joux in Switzerland, home to the Jaeger-LeCoultre Manufacture, the Jaeger-LeCoultre Ginza Namiki Boutique features an interior that incorporates natural materials and a soothing color palette. Blending tradition with contemporary design, the warm and sophisticated space evokes the serene natural beauty of Le Sentier, offering visitors a special experience reminiscent of a visit to the Manufacture itself.
The boutique also showcases four collaborative works created with Japanese artists, incorporating origami, kumiko woodwork, Nishijin-ori weaving, and silk writing. Expressing the shared spirit of Swiss watchmaking and Japanese craftsmanship, these works embody the Maison’s commitment to craftsmanship, artistic expression, and cultural exchange.
The boutique offers an extensive selection of the Maison’s signature collections, including the Reverso, renowned for their exceptional artistry and advanced technical expertise. It also provides an immersive experience with Japan’s first “Atelier d’Antoine,” as well as a “Calibre Wall,” a “Personalization Wall,” and an exclusive VIP lounge.
【JAEGER-LECOULTRE Ginza Namiki Boutique】
Address: 5-5-15 Ginza, Chuo-ku, Tokyo (Namiki-dori)
TEL: 03-5537-5911
Hours: 11:00 a.m. – 7:00 p.m.
September 29, 2026
