New Rolex Boutique Lexia Opens in Ginza, Japan

Lexia, operating one of the Rolex Boutiques in Japan, opened a new boutique on Ginza Chuo-dori, Tokyo, on April 25, 2024. 

The new Rolex flagship boutique consists of four including from three ground floors and a basement floor, and it boasts the largest sales floor space in Japan at over 1,000 square meters. The exterior of the boutique is eye-catching with a pattern reminiscent of the fluted bezel, one of the signature designs of Rolex watches, as well as the brand's deep green color.

The reception area on the first floor features with a counter, showcases, ceiling lights,which are adopted curved design elements to offer a cozy atmosphere. In addition, a large screen in the store creates an immersive experience with images expressing the Rolex worldview.

The second and third floors are spacious, with sofas and a bar counter where customers can relax and enjoy shopping for watches. Moreover, panel decorations embodying the brand's worldview and interior details incorporating Nishijin-ori fabrics and lacquered textures are provided. The lower floor has a workshop installing state-of-the-art equipment and professionally trained watchmakers who are available for after-sales service consultations. 

Lexia uses a pre-visit appointment system to allow customers to try on and enjoy shopping at the boutique. (*Advance appointment is not required for after-sales service.)

Rolex Boutique Lexia Ginza
Address: 3-5-4 Ginza, Chuo-ku, Tokyo

April 25, 2024