Tudor launches Pop-up store at Ginza

From Friday, July 18 to Tuesday, August 5, 2025, TUDOR is hosting a limited-time pop-up store at the iconic Elephant Space on the 1st floor of Dover Street Market Ginza, Tokyo. This marks the debut of a bold new concept, transforming the venue into a vivid and surreal dreamscape of hot pink and turquoise blue. 

Surrounding the central elephant installation are whimsical flamingos in pink and turquoise—an imaginative expression of TUDOR’s rebellious design philosophy. These flamingos embody the spirit of the brand’s exclusive “DARING WATCHES” collection, featuring the eye-catching Black Bay Chrono “Pink” and Black Bay Chrono “Flamingo Blue”.　

Flamingos aren’t blue—but if one were to define “Flamingo Blue,” it would be this tropical turquoise hue, reminiscent of the waters these elegant birds favor. Choosing such an “impossible” color and turning it into reality is the essence of TUDOR’s motto: “Born to Dare.”

The pop-up will showcase TUDOR’s latest collection, including: Black Bay Chrono “Pink”, Black Bay Chrono “Flamingo Blue”, Black Bay 54 “Lagoon Blue” and Black Bay Chrono “Carbon 25”.

These four models are available for purchase only to winners of a pre-entry lottery. Other models not subject to the lottery will be available for general visitors.This event is a celebration of courage, individuality, and the beauty of boldness—an invitation to experience TUDOR’s commitment to those who dare to challenge convention.

July 29, 2025