Like the global economy, the Swiss watch industry experienced an unprecedented crisis in the first half of the year, the consequences of which will affect it for a long time. The market was at a standstill for many weeks during this period and most trade was interrupted.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.