After having to contend with an unfavourable economic, structural, political or security environment, depending on the markets, the Swiss watch industry has gradually adjusted to the new environment in which it will have to operate. The adverse consequences on the state of business have given way to a recovery which has already become a strong upturn on some markets.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.