Cuervo y Sobrinos
“Esplendidos Vitola”

  Cuervo y Sobrinos has unveiled its latest creation to celebrate the 10th anniversary of its partnership with the Cigar Smoking World Championship (CSWC), for which the brand serves as the official timekeeper. Named after its iconic cigar-shaped design, the watch is inspired by the lifestyle of cigar aficionados. Its refined details include a dial engraved with tobacco leaves, evoking Cuban tradition.
  Embodying the warmth, elegance, craftsmanship, and Latin heritage cherished by both partners, the timepiece houses the La Joux-Perret G120 automatic movement, offering an impressive power reserve of approximately 68 hours.
  Price: 715,000 yen Contacts: Muraki Co., Ltd. Watch Division TEL: 03-3273-0321　　https://cuervoysobrinos-japan.com/

RADO
“La Coupole”

  From the iconic Coupole series first introduced in 1987, Rado now unveils the latest design inspired by the Italian inspired cupola (circular dome) from which the collection takes its name. More than just a timepiece, it radiates the presence of fine jewelry, with a distinctive flowing beauty. Crafted from scratch-resistant high-tech ceramic, it offers exceptional lightness and comfort on the wrist.It expresses its own unique luxury through four distinct personalities: classic and refined Black, stylish and modern Grey, warm and elegant Brown, and strikingly glamorous White.  
  Price: 473,000 yen (Case: Black) / 490,600 yen each (Case: Gray / Brown / White) Contacts: Rado / Swatch Group Japan Co., Ltd. TEL: 03-6254-7330　https://www.rado.com/ja_jp/

Hamilton
"Khaki Field Quartz"

The versatile "Khaki Field Quartz" collection now welcomes new additions featuring a metal bracelet and a green dial. All models are available in two unisex, highly versatile case sizes in 33mm and in 38mm. The dial, designed for optimal legibility and contrast, features a minute track, and the hands, indices, and numerals are coated with Super-LumiNova®, available in two color options—white or green, the latter evoking the radium used up to the 1970s.　
Case： 33mm diameter、stainless steel、water resistant 5 ATM /Movement：Quartz／Price: SS bracelet 74,800 yen, Khaki green NATO strap 64,900 yen / Contacts: Hamilton / Swatch Group Japan Tel. 03-6254-7371 https://www.hamiltonwatch.com/ja-jp/ 

Baume & Mercier “Riviera Chinese New Year Limited Edition – Year of the Snake Watch”

To celebrate the Year of the Snake, Baume & Mercier has created a special limited-edition model that seamlessly blends the noble image of the serpent with the craftsmanship of Swiss watchmaking. This watch symbolizes a confident embrace of transformation and growth, combining Eastern spirituality with modern design to wish for a New Year filled with happiness and success.Beneath it lies the finely crafted Baumatic movement, offering approximately 120 hours of power reserve. This watch is a reliable partner that balances consistent performance with timeless elegance. Limited to 200 pieces worldwide. 
Price: 731,500 yen / Contacts: Baume & Mercier TEL: 0120-98-8000 https://www.baume-et-mercier.com/jp/

IWC
Pilot’s Watch Mark XX “Mercedes-AMG PETRONAS Formula One™ Team”

As the Mercedes-AMG PETRONAS Formula One™ Team gears up for the new season, IWC Schaffhausen unveils a new team watch to further strengthen its long-standing partnership with the team. The lightweight and durable titanium matte grey case features a black dial that perfectly contrasts with the team’s signature Petronas green details. The in-house automatic movement boasts an impressive power reserve of approximately 120 hours. The watch is also water-resistant up to 10 ATM. It comes with a matching rubber strap.　
Price: 965,800 yen / Contacts: Richemont Japan Ltd. IWC   https://www.iwc.com/ja

　

Harry Winston 
“HW Première Valentine's Day Automatic 36mm”

　A special timepiece newly added to the HW Première collection in honor of Valentine's Day 2025. The hand-cut heart-shaped ruby is protected by a thorn motif that expresses the importance of protecting the loved one. The jewelry watch, with its 11 heart-shaped diamonds on the dial, tells the story of time and Harry Winston's savoir-faire. Automatic. Limited to 14 pieces worldwide (sold exclusively at directly managed salons).　
　Price: 10,054,000 yen / Inquiries: Harry Winston Client Information 　TEL：0120-346-376　
https://www.harrywinston.com

Longines 
“Ultracron Carbon“

　The latest model of the “Ultra-Cron” watch, launched in 2022, features the brand's first carbon case. The ultra-durable and lightweight carbon material is widely used in cutting-edge industries such as aviation. Equipped with Longines' proprietary high-vibration movement of 36,000 vibrations per hour, it is inspired by the iconic 1968 watch with its characteristic cushion-shaped case. Chronometer-certified by TIMELAB, an independent watch testing laboratory in Geneva. This timepiece combines innovation and precision.
   Price: 756,800 yen / Contact: Longines / Swatch Group Japan  TEL：03-6254-7350　https://www.longines.jp

Maurice Lacroix 
“Icon Automatic Japan Limited Edition“

  Following the sophisticated urban design of the Icon, a 2016 reissue of the legendary bestseller Calypso, this Japan Limited Edition pays homage to the beauty and spirit of Japan. In deep, smoky shades of yellow and red, these two special models embody the energy and warmth of Japanese culture. The dial, which changes from yellow or red to black in a subtle gradation, is decorated with the Clous de Paris, further enhancing its beauty. Equipped with a self-winding movement. Limited to 125 pieces (smoky yellow) / 100 pieces (smoky red) / Price: 381,700 yen 
   Contact: DKSH Market Expansion Services Japan K.K.cg.csc1@dksh.com 　https://www.mauricelacroix.com/jp_ja/

Oris
“Pro Pilot X Miss Piggy Edition“

　Oris, which proposes to enjoy life by collaborating with some of the world's most fascinating and beloved characters, has launched its second collaboration with the Disney Muppets. The Pro Pilot X collection in collaboration with Miss Piggy features a diamond set at 12 o'clock on a hot pink dial. The caseback has a small peephole through which Miss Piggy's smiling face can be seen. 34mm diameter stainless steel case. Equipped with a self-winding movement.
　Price: 476,300 yen / Contact: Oris Japan K.K.  TEL：03-6260-6876 https://www.oris.ch/ja-JP

Omega “Speedmaster Pilot“

　Omega, which has carved a long history in the skies and earned the trust of countless pilots with its high functionality and precision—ensuring flights run on schedule—has unveiled its latest creation, the “Speedmaster Pilot,” to further advance its legacy. The 40.85mm stainless steel case design draws inspiration from the original Speedmaster, which debuted in 1957. Renowned for its robustness, reliability, and excellent legibility, the new model pays homage to that pioneering spirit. Its most distinctive feature is the two sub-dials, inspired by the "fuel consumption rate" indicators found in aircraft cockpits.
　Price: 1,463,000 yen / Contact: OMEGA TEL：0570-000087　https://www.omegawatches.jp/

Zenith　　
“Defy Extreme Jungle“

　A completely new timepiece expresses the wild energy and mysterious allure of the jungle. Equipped with the fastest self-winding chronograph, the El Primero 9004 caliber, it is accurate to 1/100th of a second. Its high-beat pulse celebrates the wild energy and mystique of the jungle. The watch comes with a titanium bracelet, a khaki green rubber strap, and a black velcro strap. The watch can be enjoyed for a variety of occasions, whether adventuring in the wilderness or strolling through the city. Limited edition of 50 pieces worldwide.
　　Price: 3,674,000 yen / Contact: Zenith Boutique Ginza TEL: 03-3575-5861　https://www.zenith-watches.com/ja_jp

IWC
“Ingenieur Automatic 40“

　The Ingenieur collection from IWC Schaffhausen has a new addition with a blue dial. With a power reserve of approximately 5 days, this automatic model inherits the bold aesthetic features of Gérald Genta's original Ingenieur SL from the 1970s, while meeting the highest standards for ergonomics, comfort, finish and movement technology. 40 mm diameter Water-resistant to 10 ATM.
　Price: 1,776,500 yen / Contact: Richemont Japan K.K. IWC  IWC　https://www.iwc.com/ja