Audemars Piguet
“CODE 11.59 by Audemars Piguet Automatic”

The new 38 mm-diameter model in 18K pink gold version of the “CODE 11.59 by Audemars Piguet” collection was launched in March 2024. The dial features a concentric circle motif that resembles a wave pattern on the surface of water. The dial comes in two colors, light blue and night blue, each paired with a matching alligator strap.　

Case: diameter 38 mm, 18K pink gold, water-resistant 3 ATM, See-through back / Movement: Automatic Cal. 5900 (29 jewels, Frequency 28,800 vph, Power reserve:  60 hours) / Price: 4,675,000 yen / Contact: Audemars Piguet Japan TEL: 03- 6830-0000

Tudor “Black Bay”

The “Black Bay” model, which debuted in 2012, is now available in a new monochrome version. The simple dial without a date calendar and the monochrome exterior give the watch a sophisticated aesthetic. The in-house movement has a 70-hour power reserve and is certified as a Master Chronometer by METAS. Three types of bracelets are available: a three-row SS link version, a five-row SS oval link version, and a rubber strap.　
Case: 41mm diameter, Stainless steel, Water resistant 200m / Movement: Automatic Cal. MT5602-U (25 jewels, Frequency 28,800 vph, Power reserve 70 hours, COSC chronometer certification, METAS master chronometer certification) / Price: 5-row link 630,000 yen (5-row link: 635,800 yen, 3-row link: 621,500 yen, rubber strap: 591,800 yen)/Contacts: Rolex (Japan) Limited. / Tudor　TEL：0120-929-570　

Cuervo y Sobrinos
HistoriadorTradición ‘San Rafael’

  A new limited edition, added contemporary interpretation to the Tradition collection debuted in the 1950s, was released in April 2024.The burgundy-colored dial features with "flapage" lattice motif and trapezoidal (at 3 and 9 o'clock) and circular indexes, in keeping with the original model. The case back is engraved with the brand name and a depiction of the Cuervo y Sobrinos boutique that once stood on San Rafael Street in Havana. Limited to 188 pieces worldwide.
  Case: Diameter 40mm, Stainless Steel, Water resistant 5ATM / Movement: Automatic based on SW240-1 Cal. CYS 5203 (26 jewels, Frequency 28800 vph, Power reserve 38 hours) / Price: 462,000 yen / Contacts: Muraki Ltd. Watch Division  TEL:03-3273-0321

Rado “True Square × Kunihiko Morinaga Special Edition” 

  Fashion designer, Mr. Kunihiko Morinaga and Rado have teamed up again for this new model. The most distinctive feature of this new model is that it has a dial adopting Kunihiko Morinaga's photochromic processing, where the transparent dial changes to black in response to light. This expresses the concept of trying to capture the nature of time through design. When the dial is transparent, it reveals the movement with its antimagnetic Nivachron™ balance spring and the baseplate engraved perlage decoration. The square case and bracelet are made of high-tech ceramic.
  Case: length 44.2mm ×width 38.0mm, high-tech ceramic, See-through case back, Water resistant 5 ATM / Movement: Cal.R734 Automatic (25 jewels, Frequency 28,800 vph, Power reserve 80 hours) / Price: 427,000 yen 

Breguet "Queen of Naples 8918 - Mint Green Model"

  Paying homage to the women of the future on International Women's Day on March 8, 2024, Breguet's iconic collection has added a new mint green-colored model. The white mother-of-pearl dial features a snow-set chapter ring and a pear-shaped diamond at 6 o'clock. The watch comes with an alligator strap color-coordinated with three-dimensional mint green Arabian indexes.
  Case: height 36.5 mm x widthe 28.45 mm, 18K white gold, see-through back, water resistant 30 m / Movement: Automatic Cal. 537/3 (26 jewels, Frequency 25,200 vph (3.5 Hz), power reserve 45 hours) / Price: 7,502,000 yen / Contacts: Breguet Boutique Ginza TEL: 03-6254-7211

Carl F. Bucherer “Heritage BiCompax Annual”

  The Heritage BiCompax Annual, a modern update of the 1950s Bucherer chronograph, is now available in a new silver-gray dial. It is paired with a light gray Vegane leather strap with a nubuck finish that matches the dial color. The strap is interchangeable with an attached stainless steel bracelet, depending on the mood of the wearer. Limited to 888 pieces worldwide.
  Case: Diameter 41mm, Stainless steel, see-through back / Movement: Cal.CFB 1972 Automatic with chronograph and annual calendar (47 jewels, Frequency 28,800 vph, Power reserve 42 hours) / Price 1,485,000 yen / Contacts: SwissPrimeBrands TEL:03-6226-4650 

Maurice Lacroix “AIKON PVD”  

　A new model with a PVD-coated case was sold in February from the “AIKON” series, which was launched in 2016. The case is available in two versions, midnight blue (diameter 39 mm) and gunmetal grey (diameter 42 mm). The dial is decorated with  Clous de Paris and features simple design with non-calendar, which is unusual for the Icon series. The rubber strap coordinated in the same color as the case, is equipped an easy-changeable system that allows the strap to be exchanged without the use of tools. Limited edition of each 888 pieces across the world. 
　Case: 39mm / 42mm, Stainless steel, See-through case back, Water resistant 20 ATM/ Movement: Automatic Cal. ML115 (26 jewels, Frequency 28,800 pvd, Power reserve 38 hours) / Price: 356,400 yen /Contacts: DKSH Market Expansion Service Japan K.K. Maurice Lacroix

Blancpain “Ladybird”

 To commemorate Valentine’s Day 2024, a limited edition is launched in a bright red color and studded with diamonds. It features a red Roman index and a brilliant dial set with heart-shaped diamonds. The second hand, which resembles Cupid’s arrow, is designed with a red heart and feather shape to enhance the Valentine’s Day. The bezel, lugs, and dial shine with a total of 2.264 carats of diamonds. The automatic movement has two barrels provides a long power reserve of four days. Limited edition of only 99 pieces.   
  Case: Diameter 34.9mm, White gold, See-through case back, Water resistance 3 ATM / Movement: Automatic Cal.1153 (28 jewels, Frequency 21,600 vph, Power reserve 100 hours) / Price: 4,422,000 yen / Contacts: Blancpain boutique Ginza Tel: 03-6254-7233  

Baume & Mercier "Riviera Chinese New Year Dragon Edition"　

  The New model, "Riviera Baumatic Moonphase Date 10744" decorated with a dragon in honor of the year 2024, was released. This watch features a moon phase indicator at 6 o'clock, decorated with a gold dragon for the yang and a gold moon for the yin; it has a distinctive dodecagonal bezel and equips in-house Baumatic movement with a long power reserve of approximately five days. The Riviera Automatic 10743, a ladies' model that can be paired with this model, will also be launched at the same time. Both are limited to 150 pieces worldwide.
  Case: Diameter 43 mm, Stainless Steel, Water resistant 10ATM / Movement: Automatic Cal. BM14-1975 AC1(21 jewels, Frequency 28,800 vph, Power reserve 120 hours)/ Price: 847,000 yen/ Contacts: Baume & Mercier  /TEL：0120-98-8000 

Panerai "Radiomir Annual Calendar Platinum Tech™" 　

  The third model of the Radiomir Annual Calendar, the first Panerai model with an annual calendar, was released in 2023. The annual calendar is a function that adjusts the date, day and month automatically, except for the last day of February. The dial, with its small seconds at 9 o'clock, day-date display at 3 o'clock and month display on the outer ring, is high visibility despite its wealth of information. A special feature of the watch is the gradient green dial with a sun-brushed finish.
  Case: Diameter 45 mm, Platinum Tech™, Water resistant 100 m/ Movement: Automatic Cal.P9010/ AC (40 jewels, Frequency 28,800 vph / Power reserve 72 hours)/ Price: 7,763,800 yen / Contacts: Officine Panerai TEL：0120-18-7110　

Chopard "Happy Sport"

New model with a pink dial added in the iconic watch collection moving diamonds.Line-up in the special Valentine's Day 2024 gift, this model features a pastel pink dial, a symbol of suppleness and solid femininity. The case and bracelet are made of Lucent Steel TM , an alloy composed of 80% recycled material. The watch is available in 30 or 36 mm case sizes.  For 36 mm size pictured, it equips with five moving diamonds and a calendar. The crown is set with a pink sapphire to match the color of the dial.　
Case: 30 mm / 36 mm diameter, Lucent Steel™, Water-resistant 30 m / Movement: Quartz / Price: 30 mm 929,500 yen, 36 mm 1,155,000 yen 

Hamilton “Khaki Aviation Pilot”　

  Hamilton launched all seven models from its new Khaki Aviation Pilot collection on 18 January. The watches feature a dial design reminiscent of an aeronautical instrument, with luminescent hands to ensure high visibility in the dark. The watches are available in 36 mm (four models) and 42 mm (three models) case sizes, making them slightly more compact for everyday use. Each is available either a leather stop or bracelet.
  Case: Diameter 36mm / 42mm, Stainless steel, Water resistant 10ATM / Movement: Automatic 36mm Cal. H-10 / 42mm Cal.H-30 (Power reserve 80 hours, Nivacron™ balance spring) / Price: 155,100 yen (photo: 36 mm/leather strap version) ) / Contacts: Hamilton / Swatch Group Japan　Tel.03-6254-7371