News Audemars Piguet opened the world’s first edutainment facility, “AP LAB Tokyo”, in Jingumae, Shbiuya-ku.
Audemars Piguet opened the world's first edutainment facility "AP LAB Tokyo" in Jingumae, Shibuya-ku, Tokyo.
The word "edutainment" is created combining the words "education" and "entertainment. At this brand's first touchpoint, watch enthusiasts as well as beginners can learn and experience the essential elements of a watchmaker through a variety of games and edutainment contents.
On the main floor, visitors can deepen their knowledge of Fine Watchmaking and learn about the brand's history and key features of its craftsmanship through five games on the themes of Time, Materials, Mechanism, Sound, and Astronomy. Upon completion of the games, visitors will advance to the next stage (Master Class), where they will be challenged with numerous techniques used in the manufacture of Haute Horlogerie, such as satin-finishing and perlage finishing.
The exterior of AP LAB Tokyo features a bronze mesh similar to that installed around the glass pavilion at the Musée Atelier Audemars Piguet in Le Brassus, Switzerland, where the brand's headquarter is located. The illustrated artwork inside serves as a navigational aid.
On the occasion of the opening, CEO of Audemars Piguet Japan, said, "We are offering a place where visitors can learn about the history of the brand and Haute Horlogerie in a fun way. We hope that young people and people of all generation enjoy the experience and feel free to visit us.
| AP LAB Tokyo | |
| Hour | 11:00〜19:00 |
| Holiday | Every Tuesday |
| Address | 5-10-9, Jingumae, Shibuya-ku, Tokyo |
| Tel | 03-6633-7000 |
| Admission fee | Free（Priority to reservations, No reservation is available as well） |
| Reservation | https://aplb.ch/g58k |
October 06, 2023
